AN INTRODUCTION TO

SONIC

BRANDING

The Strategic Use of Custom Sound and Music

INTRODUCTION

Whether or not we’re conscious of it, we are surrounded and bombarded by sonic branding every single day.

From television network ID’s to corporate jingles to mnemonic devices, sonic branding is so deeply woven into the tapestry of our lives we hardly take notice of them anymore… until they’re missing that is.

Successful businesses of all sizes understand the importance of branding.

It’s an opportunity to define themselves. To make a connection with their potential customer and distinguish themselves from their competition. It’s not out of the ordinary for a business to have a slogan or catchphrase. Maybe a color palette that is consistent in their printed materials or a spokesperson who personifies that which makes their product appealing. But sonic branding? That’s just for the big guys right? The Netflix’s, T-Mobiles, Intel’s. Those brands with worldwide reach and worldwide competition.

Maybe not.

set of over-the-ears headphones with an audiogram behind it

In this paper we’ll explore what sonic branding is, why it’s important, and how even a small business can leverage the power of a sonic brand.

Sonic branding is the strategic use of custom sound as part of your brand identity. An effective sonic identity creates a meaningful connection with a brand through the power of sound.

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2901 chestnut ave.
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