Sonic Branding | Page 5 - Noise Distillery

The only way to guarantee EXCLUSIVITY is to create something custom and secure rights to that product in perpetuity. There are plenty of other reasons you should be considering custom music for your branding purposes beyond the exclusive nature of doing so.

COMPETITIVE ADVANTAGE

Custom music can help to differentiate your brand from competitors. According to a study by Sonic Branding Solutions, 79% of consumers prefer ads with music tailored to the brand rather than generic stock music.

IMPROVED BRAND PERCEPTION

A survey by the Music Dealers found that 87% of consumers felt that using custom music in advertising made the brand more appealing. Custom music can help to create an emotional connection with the audience, which can improve their perception of the brand.

INCREASED SALES

A study by the University of Miami found that music can increase the perceived value of a product, leading to higher sales. Custom music can help to create a unique and memorable experience for consumers, which can increase the perceived value of your product or service.

INCREASED BRAND RECALL

According to a study by Nielsen, custom music can increase brand recall by up to 96%. This means that using custom music can make your brand more memorable to consumers.

HIGHER ENGAGEMENT

According to a study by the Society for New Communications Research, custom music can increase engagement with content by up to 65%. This means that using custom music in marketing and media can help to keep consumers interested and engaged with your content.